Home arrow Home arrow Dowdy adds signal in south Louisiana

John Dowdy’s Gumbo 94.9 brings its country format to people in the New Orleans area. It now has a deal to add a small station well to the southwest of the metropolitan area.

Gumbo 94 is WGUO-FM, a C2 on 94.9 MHz with 50 kW @ 482’. It puts a secondary contour over New Orleans, while its main contour serves areas south and west of the city right up to the very edge of the urbanized area.

The station Dowdy is buying is much smaller and is no threat whatsoever to take a bite out of the New Orleans radio audience. It’s KDLC-FM CP Dulac LA, us situated south of Houma with tangential overlap of WGUO.

The seller is Alex Berger’s Alex Media, and according to broker Michael Bergner, the price is $440K cash.

The signal, once built, will be small. The station is earmarked as a Class A on 97.7 MHz with 200 @ @ 79’.

RBR-TVBR observation: At that price, you almost have to believe there’s an engineer somewhere who sees further potential for this station in the form of an upgrade. But at this point nothing is on file with the FCC.